AD SIZES | AD RATES | MONTHLY THEMES
SPACE DEADLINES | MECH REQUIREMENTS
2010 DISPLAY AD SIZES
| Size |
Width |
Depth |
| Spread, bleed |
18.25" |
11.5" |
| 1 Page, bleed |
9.25" |
11.5" |
| 2/3 Page |
4.875" |
9.5" |
| 1/2 Page (horiz) |
7.5" |
4.625" |
| 1/2 Page (vert) |
4.875" |
7.125" |
| 1/3 Page (horiz) |
4.875" |
4.625" |
| 1/3 Page (vert) |
2.375" |
9.25" |
| 1/4 Page (horiz) |
7.5" |
2.375" |
| 1/4 Page (vert) |
3.75" |
5" |
| 1/6 Page (horiz) |
4.875" |
2.25" |
| 1/6 Page (vert) |
2.25" |
4.625" |
Ads that bleed off the page are indicated in the size column. Please be aware that an eighth inch on each side of the ad will be cut off at printer. Dimensions above already include bleed.
2010 DISPLAY AD RATES
| Cover Rates |
1x |
4x |
8x |
| Inside Front |
$2,845 |
$2,550 |
$2,375 |
| Inside Back |
$2,585 |
$2,435 |
$2,245 |
| Back |
$2,700 |
$2,675 |
$2,495 |
| Black & White Rates |
1x |
4x |
8x |
| Spread |
$2,680 |
$2,500 |
$2,340 |
| 1 Page |
$1,490 |
$1,390 |
$1,300 |
| 2/3 Page |
$1,160 |
$1,095 |
$1,015 |
| 1/2 Page |
$870 |
$820 |
$750 |
| 1/3 Page |
$530 |
$500 |
$470 |
| 1/4 Page |
$450 |
$425 |
$400 |
| 1/6 Page |
$295 |
$280 |
$255 |
| 2-Color Rates |
1x |
4x |
8x |
| Spread |
$2,795 |
$2,615 |
$2,455 |
| 1 Page |
$1,605 |
$1,505 |
$1,415 |
| 2/3 Page |
$1,275 |
$1,210 |
$1,130 |
| 1/2 Page |
$985 |
$935 |
$865 |
| 1/3 Page |
$605 |
$575 |
$545 |
| 1/4 Page |
$525 |
$500 |
$475 |
| 1/6 Page |
$370 |
$355 |
$330 |
| 4-Color Rates |
1x |
4x |
8x |
| Spread |
$3,155 |
$2,975 |
$2,815 |
| 1 Page |
$1,965 |
$1,865 |
$1,775 |
| 2/3 Page |
$1,635 |
$1,570 |
$1,490 |
| 1/2 Page |
$1,345 |
$1,295 |
$1,225 |
| 1/3 Page |
$905 |
$875 |
$845 |
| 1/4 Page |
$825 |
$800 |
$775 |
| 1/6 Page |
$570 |
$555 |
$530 |
Rates are based on the total number of insertions within a 12-month period. Largest unit to be counted as one insertion is a full page. A spread counts as two insertions. Advertising schedules composed of mixed space units are entitled to standard disounts. Add 15% for page 3, other special positions.
MONTHLY THEMES
| Issue |
Theme |
| March issue |
Houseboats |
| April Issue |
Boating Memories |
| May Issue |
Great Loop Adventures |
| June Issue |
Family Vacaions |
| July issue |
Our Boating Green Issue |
| August issue |
Waterside Dining |
| September issue |
Boat Buyers Guide |
| October issue |
Gadgets, Gifts & Boat Shows |
ADVERTISING SPACE DEADLINES
| Issue |
Deadline |
| March issue |
January 8, 2010 |
| April Issue |
February 12, 2010 |
| May Issue |
March 12, 2010 |
| June Issue |
April 9, 2010 |
| July issue |
May 7, 2010 |
| August issue |
June 11, 2010 |
| September issue |
July 9, 2010 |
| October issue |
August 13, 2010 |
All material due two weeks after space deadline.
Please send all contracts, insersion orders & production material to:
HeartLand Boating Magazine
319 N. 4th Street, Suite 650
St. Louis, MO 63102
Phone: 1-800-366-9630
Fax: (314) 241-7354
MECH REQUIREMENTS
APPLICATIONS
HeartLand Boating is produced using Adobe InDesign CS3. Any file format compatible with InDesign is acceptable for submission (ex. Photoshop, Illustrator, Acrobat). We do not accept Microsoft Publisher files.
FORMATS PREFERRED:
.tif or .eps files at 300 dpi or a press quality .pdf
TYPESETTING AND DESIGN:
$50 per hour, $50 minimum.
TRIM SIZE:
9 x 11.25"
BLEED ADS:
Dimensions already inclue an extra 1/8" on all four sides that will be cut off at printer.
DESIGN/PRODUCTION QUESTIONS:
E-mail
or call 314-241-4310 and ask for Kim Warterhouse.
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