AD SIZES | AD RATES |SPACE DEADLINES
MECH REQUIREMENTS
2012 DISPLAY AD SIZES
| Size |
Width |
Depth |
| Spread, bleed |
18.25" |
11.5" |
| Full Page, bleed |
9.25" |
11.5" |
| 2/3 Page |
4.875" |
9.5" |
| 1/2 Page |
7.5" |
4.625" |
| 1/3 Page (horiz) |
4.875" |
4.625" |
| 1/3 Page (vert) |
2.375" |
9.25" |
| 1/4 Page |
7.5" |
2.375" |
| 1/6 Page (horiz) |
4.875" |
2.25" |
| 1/6 Page (vert) |
2.25" |
4.625" |
Ads that bleed off the page are indicated in the size column. Please be aware that an eighth inch on each side of the ad will be cut off at printer. Dimensions above already include bleed.
2012 DISPLAY AD RATES
| Cover Rates |
1x |
4x |
8x |
| Inside Front |
$2,845 |
$2,550 |
$2,375 |
| Inside Back |
$2,585 |
$2,435 |
$2,245 |
| Back |
$2,700 |
$2,675 |
$2,495 |
| Black & White Rates |
1x |
4x |
8x |
| Spread |
$2,680 |
$2,500 |
$2,340 |
| Full Page |
$1,490 |
$1,390 |
$1,235 |
| 2/3 Page |
$1,160 |
$1,095 |
$965 |
| 1/2 Page |
$870 |
$820 |
$710 |
| 1/3 Page |
$530 |
$500 |
$470 |
| 1/4 Page |
$450 |
$425 |
$400 |
| 1/6 Page |
$295 |
$280 |
$255 |
| 2-Color Rates |
1x |
4x |
8x |
| Spread |
$2,795 |
$2,615 |
$2,455 |
| Full Page |
$1,605 |
$1,505 |
$1,345 |
| 2/3 Page |
$1,275 |
$1,210 |
$1,075 |
| 1/2 Page |
$985 |
$935 |
$820 |
| 1/3 Page |
$605 |
$575 |
$545 |
| 1/4 Page |
$525 |
$500 |
$475 |
| 1/6 Page |
$370 |
$355 |
$330 |
| 4-Color Rates |
1x |
4x |
8x |
| Spread |
$3,155 |
$2,975 |
$2,815 |
| Full Page |
$1,750 |
$1,685 |
$1,525 |
| 2/3 Page |
$1,475 |
$1,420 |
$1,285 |
| 1/2 Page |
$1,225 |
$1,175 |
$1,045 |
| 1/3 Page |
$810 |
$795 |
$765 |
| 1/4 Page |
$740 |
$720 |
$690 |
| 1/6 Page |
$510 |
$495 |
$475 |
Rates are based on the total number of insertions within a 12-month period. Largest unit to be counted as one insertion is a full page. A spread counts as two insertions. Advertising schedules composed of mixed space units are entitled to standard disounts. Add 10% for page 3, or other special position requests.
ADVERTISING SPACE DEADLINES
| Issue |
Deadline |
| March issue |
January 16, 2012 |
| April Issue |
February 14, 2012 |
| May Issue |
March 13, 2012 |
| June Issue |
April 16, 2012 |
| July issue |
May 15, 2012 |
| August issue |
June 12, 2012 |
| September issue |
July 16, 2012 |
| October issue |
August 14, 2012 |
All material due two weeks after space deadline.
Please send all contracts, insersion orders & production material to:
HeartLand Boating Magazine
319 N. 4th Street, Suite 650
St. Louis, MO 63102
Phone: 1-800-366-9630
Fax: (314) 241-7354
MECH REQUIREMENTS
APPLICATIONS
HeartLand Boating is produced using Adobe InDesign CS3. Any file format compatible with InDesign is acceptable for submission (ex. Photoshop, Illustrator, Acrobat). We do not accept Microsoft Publisher files.
FORMATS PREFERRED:
.tif or .eps files at 300 dpi or a press quality .pdf
TYPESETTING AND DESIGN:
$50 per hour, $50 minimum.
TRIM SIZE:
9 x 11.25"
BLEED ADS:
Dimensions already inclue an extra 1/8" on all four sides that will be cut off at printer.
DESIGN/PRODUCTION QUESTIONS:
E-mail
or call 314-241-4310 and ask for Kim Warterhouse.
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